The 2017 Mobile App Market: Statistics, Trends, and Analysis
The global market has experienced a tremendous increase in the number of smartphone users. You cannot understand the trends to watch out for in the development of mobile apps in 2017 unless you look at the statistics. The first section of this article focuses on the consumer statistics of the mobile apps. The second part pays close attention to the trends to watch out for in the development of mobile apps for 2017.
Consumer Statistics of Mobile Apps in the Global Market
The increasing number of smartphone users in the global market has led to a tremendous increase in the number of apps that consumers use on their phones. The Apple App Store boasts close to 2 million of these apps while Google Play has over 2.2 million Apps. This number is expected to increase in the future.
The infographics that GO-Globe released also indicate that the overall usage of mobile apps is on the rise. Smartphone users understand the critical role that apps play in assisting clients to get access to essential information. According to these statistics, 52% of the time individuals spend on digital media is on mobile apps. This aspect clearly indicates that enterprises are generating a lot of revenue from the usage of mobile apps.
According to the comScore report, the number of mobile users surpassed desktop users in 2014. Gartner’s prediction narrates that over 268 billion mobile downloads will generate an income of $77 billion in 2017. The estimated global mobile app revenue was $35 billion in 2014, $45 billion in 2015, $58 billion in 2016, and a predicted $77 billion in 2017, as stated above. The statistics indicate that people who fall in the age group of 18 to 24 years of age use more mobile apps than any other group. They are followed closely by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then over 55 years, respectively. The implication is that businesses that use mobile applications will target the middle generation more than the younger and older generations.
According to these statistics, women spend more time on the mobile web and mobile apps than men. Additionally, the average time that people spend on apps increased by 20% from 2014 to 2015. The statistics further reveal that people spend 43% of their mobile app time on games, 26% on social networking, 10% on entertainment, 10% on utilities, 2% on news and productivity, 1% on health fitness and lifestyle, and 5% on others. It’s no wonder the number of available mobile app games has been on the rise –85% of individuals prefer native apps to mobile websites.
When it comes to the growth in the time spent on mobile apps, music stands at 79%, health and fitness 51%, social networking 49%, travel 28%, entertainment 22%, sports 16%, games 15%, and news at 14%. The percentage of mobile apps that were only used once shrunk to 20% in 2015 after improving to 22% in 2014. The percentage of apps used more than 11 times increased by 39% in 2014. These statistics can now help us to determine the 2017 mobile app trends.
VR and AR Enabled Chats
The introduction of this concept may remind you of the Pokémon Craze that everyone was behind. It enabled humanity to witness the power of Reality apps. Currently, the number of apps that implement Virtual and Augmented Reality is on the rise. This increase is expected to bring forth incredible outcomes in 2017 and the years to come. They will transform the way we interact with software systems and with each other.
Dominance of the Internet-of-Things
The IoT apps play a critical role in our day to day life. This aspect will continue to play a major role in the development of mobile apps in 2017. The profits and revenues of IoT have been on the rise and the trend is expected to continue in 2017. Most enterprises in the automobile, smart homes, education, security, and health industries are experimenting with IoT and have had very positive results. The implication of this trend is that IoT will be a great move in 2017.
A More Satisfying User Experience (UX)
The primary focus of mobile app development is user experience. This year will see the enhancement of this feature in a more innovative and practical manner. It’s much easier to use mobile apps, and people tend to quit using any app that gives them an unpleasant experience. Therefore, development of mobile apps in 2017 will pay more attention to the user’s point of view.
The Security and Privacy of Mobile Apps
The number of security attacks and threats has inevitably struck the mobile app industry given its tremendous growth. We expect a stronger growth of the inbuilt security features of both iPhone and Android applications. App developers will be focusing on including strong data encryption in the upcoming mobile apps. The security of mobile apps is at the center of attraction for the 2017 mobile app makers.
Continued Reign of Location Based Services (LBS)
Most mobile devices currently have GPS capabilities. There will be a further evolution of LBS to provide users with real-time information in 2017. We expect the interest in location-based apps to flourish in 2017 more than ever before. Some of the key areas we will find the anincreased use of LBS include tourism and travel, navigation, security features, retail offers, location-specific payment portals, and indoor mapping, just to name a few. Leading technological giants have made big purchases in the LBS space and the popularity of the Beacon technology is on the rise. Businesses and hardware developers may also flourish in this area given that this technology drains battery life.
The Trending of Chatbots
Most people view chat bots as a fun and easy way to help them with digital tasks. The most famous chatbots in the modern market include Allo, Alexa, and Siri. Most mobile app developers are striving to understand how chatbots work. In 2017 we will see most of them work towards making chatbots resemble human beings in the pattern of speech recognition and personalities, leading to smoother interactions.
According to statistics, the usage of mobile apps has been on the rise and 2017 will continue to see an increase in the development of mobile apps in the global market. Some of the trends to watch out for in 2017 are the VR and AR chats, the dominance of the IoT, a more satisfying user experience, enhanced security and privacy of mobile apps, enhancement of LBS, and chatbots.These application trends will see mobile apps continue to generate a lot of revenue and profits all over the world.